Mr. Najafian is co-founder Trendy Butler and serves as the President and CTO. In 1994, Ali created one of the very ?rst proprietary online shopping cart systems which served major brands like ESPN and Clear Channel. He then settled at Maverick Records where he conceptualized, designed and created online platforms for widely known artists/brands such as Madonna, The Deftones, and Alanis Morissette. Ali then transitioned to Warner Brothers Records where he accepted the position at the New Media Department. He created and implemented new technologies for artists including Red Hot Chili Peppers, GreenDay, and Michael Bubble. Ali was the Founder, and CTO for Go Merch. There he managed the design, strategy and development of all technical initiatives for over 350 clients.